An interesting post on the Official Google Blog recently points to a trend in internet search which was bound to happen sooner rather than later – websites are becoming less important in search engine results as Google and others add more content types into the results. This means that content owners – people who want their content to be found via internet search – need to think of some more inventive ways to ensure the search engines find what they want to be found. This is a positive thing, and those who respond to these changes sooner will likely reap the reqards. Read more on the launch of what Google are calling ‘universal search’ over here on the Official Google Webmaster Central Blog.