On a recent business trip to London I was on the Heathrow Express with some colleagues when suddenly what appeared to be a video advertisement for Windows Vista started on the train windows. It only lasted around 15 seconds, and the three of us were like – ‘Wow – what was THAT?’. Thinking about it, it became clear that it was a series of cleverly placed and lit billboards in a series that gave the effect of a video – just like a kids flip book. The impact was dramatic. A really innovative way to advertise and for the rail networks to generate revenue, but if it becomes pervasive it won’t be as exciting I’m sure. More details on the technology and companies behind this in this CNet News article.
And here is that video ! Not very clear, but you get the idea.