Apple are renowned for their product innovation and design prowess with their Mac computers and iPods, but when it comes to marketing they are also a very innovative company. Their brand is one of the strongest in the consumer electronics world, their print advertising is young, fresh and consistent with their products, and their website is one of the best I can think of in the consumer world. I recently came across one of their banner advertisements on the wired.com website promoting their iPod Touch line of portable music players. It’s probably the most eye catching and innovative banner ad I’ve ever seen – so good that it was worth me taking a minute to capture it and share it. See below. I think you’ll agree that Apple simply have it nailed when it comes to their marketing both online and offline. Top notch stuff.

1. Raphael Says:
   November 10th, 2009 at 12:52 pm

   Hi Mark, you will like this one:
   http://www.youtube.com/experiencere

2. Mark Stanley Says:
   November 10th, 2009 at 7:26 pm

   Hi Raphael – yes I saw that on YouTube the other day – think TechCrunch linked to it. Pretty cool, though not as cool as the iPod one.